Recent headlines have been dominated by news of layoffs and shutterings at Condé Nast - Lucky, Details and others - as it cut costs, doubled down on its most valuable brands and shifted resources to digital. It jumped between different content management systems and underwent several rounds of organisational restructuring that reflected tensions between the company's traditional emphasis on print and a growing need to focus on digital content and advertising spend. The same year, the iPad was released and the internet surpassed newspapers and radio as the most popular source of news, according to Pew Research.Ĭondé Nast spent the following years focused heavily on iPad magazines - what the company called digital editions - that were often digital regurgitations of print issues. In 2010, Condé Nast’s most powerful fashion brand, Vogue, finally launched its own website and Charles Townsend, then the company’s chief executive, first gave publishers responsibility for digital advertising. When they come to premium digital inventory, I want them to think of us first.” “They’re going to spend a lot of time and money with Google for the search piece. “The big digital buyers are going to spend a lot of time with the big social networks, with Facebook at the top of the list,” says Sauerberg. Now, Condé Nast is finally on the digital offensive. It used to be bloggers tried to take it from us, but we've always had it, before there was even a name for it."įor almost a decade, since the rise of the internet and the fallout from the Great Recession forced the publisher of glossy titles like Vogue, Vanity Fair and GQ to reconsider its print-centric business model, the family-owned media giant has lagged behind its competitors in defining a compelling strategy for success in the digital age. "My strategy is about the biggest premium network with the most influential people - reclaiming influence. NEW YORK, United States - "Everyone's saying they want to be the next Condé Nast - we're going to be the next Condé Nast," asserts chief executive Bob Sauerberg at the company's headquarters at One World Trade Center.
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